“If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive,”
via Amazon Does E-Book Math For Hachette In Arguing For $9.99 Prices.
readers+writers journal 
Less expensive is good, but people tend to forget about the authors in arguments like this. If books drop too low, how will they make a living?
Though, I have to admit, I don’t really get involved in debates like this 😀
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