Book Cover Design – Affordable Book Covers

Book Cover IdeasBook Cover Love – Book Cover Designers for Self-Published Authors

Readers+Writers Journal’s new series on affordable services for self-published authors begins with the most important part of your book (aside from the words inside): book covers.

Do Book Covers Matter?

How important are book covers to selling your self-published book? Smashwords founder Mark Coker says they’re key. According to Coker, “In addition to promising what a book will deliver, the [cover] image also promises (or fails to promise) that the author is a professional, and that the book will honor the reader’s time.”

Coker reports that Smashwords has seen example after example of cover changes that made an enormous impact on sales. As Coker documents in his free ebook, The Secrets to Ebook Publishing Success, romance author R.L. Mathewson, went from selling five or six copies a day of her novel,Playing for Keeps, to over 1,000 a day after a cover update.

Book Cover Designs Improve Sales

Book Covers and Selling Online

According to The Alliance of Independent Authors, “Research shows that a book’s cover is even more important to online customers than those browsing in a bricks-and-mortar bookshop. This is because time-pressed internet book shoppers often buy on the strength of the cover, title, and one-line description alone. With the right cover, these buying habits will work in your favor.

Talented Designers You Can Afford

After talking to self-published authors, we’ve compiled a list of affordable and talented book cover designers. In the next few weeks we will be presenting a few of them. Up first: Damonza Design.

Book Design Ideas

About Damonza: Founded by Damon Freeman in 2012, Damonza started designing covers and has since expanded to internal formatting for e-books and book trailers. Their team has designed over 2000 covers, some for New York Times and USA Today Bestselling Authors.

Services: Cover Design, Pre-designed Cover templates, Print and eBook Formatting, Book Trailers.


  • Pre-designed, customizable cover templates that are never re-used for other books – $195;
  • eBook cover design from scratch (with 2 options) – $495;
  • Book Trailer packages starting at $995.

What We Like: Even their pre-designed templates are high quality, exceptionally professional and appealing. The custom design packages always include 2 designs and revisions. Their design team is versatile, meaning they can design for a variety of genres and subjects. 100% money back guarantee.

The Bottom Line: If you’re looking for covers that are as high quality and as well designed as the covers you see on major bestsellers, Damonza is a good choice. While they are not the absolute rock bottom in terms of price, the quality of the product makes these covers a great deal.

Book Cover Galleries

Click on image for larger version

Pre-Designed Templates

Custom Designs

For More Information, Visit Damonza’s Site

Do you have a book cover designer you’d like to see reviewed? Is there a service you’d like to see covered on Readers+Writers Journal? Contact us and let us know!

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The Book Designer Introduces All-in-One Kit for Indy Book Launches

 Tool Kit Self Published BooksNew ‘Book Launch Toolkit’ for Independent Authors Debuts

A “Book Launch Toolkit” debuted this week via webinar run by Joel Friedlander, influential self-publishing guru. The tool kit is billed as an “innovative and comprehensive “e-product” that contains all of the tools, training and templates needed for indie authors to plan and execute a successful (and profitable) book launch.”

Written by self-publishing pioneer Joel Friedlander, whose innovations have shaped the world of self-publishing for the past decade, the kit promises an easy to use step-by-step process for new authors or veteran indy authors about to launch a new book.

Step by Step Plan and Worksheets

Presented in a PDF format, the Book Launch Toolkit contains an easy to follow step-by-step launch plan that includes training, launch worksheets, swipe files, templates, checklists and guidelines to maximize a book launch—all available as an instant download with easy to use click-and-type worksheets and checklists.

Author Platform and Marketing Plan Included

A section on how to build your writer platform, engage your fan base (or start one)  and leverage your network is also included, along with a customizable book launch action plan for authors in every stage of their project—from experienced authors who have a well-established author platform to a “lean” book launch strategy for authors who have a small or no current author platform established. The tools, says Friedlander, are designed to ultimately help authors save time and money on positioning their brand and creating buzz.

The kit is organized under 20 “Tool” headings with information and instructions on a wide variety of topics, including: Book/Author Websites, Marketing Materials, Working with Speaking Engagements, How to Start an Email Campaign, Blogging for Authors, and Advertising/Promotion.

“There are clear, simple and easy-to understand instructions for each tool that tells what it is, why an author would want to do it, what the benefits are and a section on how to do it,” says Friedlander. “There’s nothing else currently on the market that is this comprehensive or goes into this much detail about all the things that authors can do to create an effective book launch.”

The Book Designer

Joel Friedlander, AKA The Book Designer

Joel Friedlander, AKA The Book Designer

Self-publishing guru Joel Friedlander is an award-winning book designer and blogger who has been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. He is a self-published author and blogger, and the founder of,

If you’re not already following Friedlander on Twitter, you’re missing out on some great tips for book design and marketing. For more influencers in the world of self-publishing, see our guide to Twitter lists every author should follow.

Book Launch Tool Kit Specifics

According to Friedlander’s site, the kit includes:

  • A 6 month customized book launch plan
  • A comprehensive list of strategies and websites to use when launching your book
  • Worksheets that help you organize your media contacts, reviewer contacts, etc.
  • A plan for organically growing your author platform, website, fan base

Friedlander is known for his “Carnival of Indies” blog and for his website, where he offers a variety of marketing and design tips and programs. His
book design templates are perhaps his most beloved and used products.

The entire book launch kit costs $97, but there is a new release discount of $30 during the early phase of the program. DISCOUNT ENDS JUNE 24.

Click here to view more details on the book launch toolkit.

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New Service for Self Published Authors


Self published authors: need editing help or a book cover?  Now you can hire top notch, “big six” publishing professionals on an as-needed basis.

BiblioCrunch matches authors with publishing professionals like cover designers, editors and book conversion specialists.  Simply post a project with a description of the kind of help you need, and receive bids from multiple professionals.  We like the price structure: it’s free to post a project, and if you find a publishing professional you want to work with, there are several flexible pricing plans, including a 1 month, no renewal plan for $25 (plus the fee paid to the professional you hire). More information:Bibliocrunch