The Book Designer Introduces All-in-One Kit for Indy Book Launches

 Tool Kit Self Published BooksNew ‘Book Launch Toolkit’ for Independent Authors Debuts

A “Book Launch Toolkit” debuted this week via webinar run by Joel Friedlander, influential self-publishing guru. The tool kit is billed as an “innovative and comprehensive “e-product” that contains all of the tools, training and templates needed for indie authors to plan and execute a successful (and profitable) book launch.”

Written by self-publishing pioneer Joel Friedlander, whose innovations have shaped the world of self-publishing for the past decade, the kit promises an easy to use step-by-step process for new authors or veteran indy authors about to launch a new book.

Step by Step Plan and Worksheets

Presented in a PDF format, the Book Launch Toolkit contains an easy to follow step-by-step launch plan that includes training, launch worksheets, swipe files, templates, checklists and guidelines to maximize a book launch—all available as an instant download with easy to use click-and-type worksheets and checklists.

Author Platform and Marketing Plan Included

A section on how to build your writer platform, engage your fan base (or start one)  and leverage your network is also included, along with a customizable book launch action plan for authors in every stage of their project—from experienced authors who have a well-established author platform to a “lean” book launch strategy for authors who have a small or no current author platform established. The tools, says Friedlander, are designed to ultimately help authors save time and money on positioning their brand and creating buzz.

The kit is organized under 20 “Tool” headings with information and instructions on a wide variety of topics, including: Book/Author Websites, Marketing Materials, Working with Speaking Engagements, How to Start an Email Campaign, Blogging for Authors, and Advertising/Promotion.

“There are clear, simple and easy-to understand instructions for each tool that tells what it is, why an author would want to do it, what the benefits are and a section on how to do it,” says Friedlander. “There’s nothing else currently on the market that is this comprehensive or goes into this much detail about all the things that authors can do to create an effective book launch.”

The Book Designer

Joel Friedlander, AKA The Book Designer

Joel Friedlander, AKA The Book Designer

Self-publishing guru Joel Friedlander is an award-winning book designer and blogger who has been launching the careers of self-publishers since 1994 from his book design and consulting practice at Marin Bookworks in San Rafael, California. He is a self-published author and blogger, and the founder of,

If you’re not already following Friedlander on Twitter, you’re missing out on some great tips for book design and marketing. For more influencers in the world of self-publishing, see our guide to Twitter lists every author should follow.

Book Launch Tool Kit Specifics

According to Friedlander’s site, the kit includes:

  • A 6 month customized book launch plan
  • A comprehensive list of strategies and websites to use when launching your book
  • Worksheets that help you organize your media contacts, reviewer contacts, etc.
  • A plan for organically growing your author platform, website, fan base

Friedlander is known for his “Carnival of Indies” blog and for his website, where he offers a variety of marketing and design tips and programs. His
book design templates are perhaps his most beloved and used products.

The entire book launch kit costs $97, but there is a new release discount of $30 during the early phase of the program. DISCOUNT ENDS JUNE 24.

Click here to view more details on the book launch toolkit.

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6 thoughts on “The Book Designer Introduces All-in-One Kit for Indy Book Launches

  1. Oh no, it’s already ended, as of yesterday the 22nd, looks like. And I just got the email about this post today. I already subscribe to his twitter feed, but I didn’t see his tweets about this, either. 😦


      • I couldn’t find anything that says it’s still on. And I agree, his original price is reasonable! Since we are in penny-pinching mode for the foreseeable future, I thought I’d snap this up. But I’ll keep watching. What I *really* need to do is clean up my “follow” list on twitter so I’ll see the good stuff more often! I’m going through your recommended list to follow now. Thanks for such a great resource!


  2. Subscribers to RWJ! We just sent you an email – the discount has been extended, exclusively for subscribers to the RWJ Review. The Book Designer has also graciously discounted their Media Kit Package by $40!

    To subscribe to our newsletter and get exclusive content and discounts, scroll on up and hit the “subscribe” button. It’s free and completely spam-less!


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