Self Publishing Success: How an Unknown Author Hit it Big Using Book Promotion Hacks
At the London Book Fair this year, It’s the advice from authors who’ve ‘made it’ that seems to resonate most with attendees. Seminars and workshops are scattered in between the stands – all packed with a baying audience that fire off seemingly endless questions. They’re all trying to piece together an escape route out of the doldrums of full-time work.
One man, Mark Dawson, has a queue of wannabe writers lining up to speak to him as we sit down for an interview. Dawson is one of the self-publishing success stories that Amazon likes to wheel out when journalists like myself come knocking. But Dawson’s success isn’t down to simply publishing his crime-thriller series and hoping for the best.
Dawson has become an entrepreneur. With the self-publishing platform, he had no choice. The tactics he employed to promote his series aren’t game-changing, or even particularly clever, but the scale in which he implemented them is what made the difference.
To date he has sold over 300,000 copies of his series about an assassin called John Milton. Dawson says he pocketed “ six figures” last year and he’s on course to make much more this year. And he’s got plans for bigger and better things for this series outside of print form.