Quotes – Benjamin Franklin on Writing

 Did Benjamin Franklin Invent Branding?

Benjamin Franklin’s image as diplomat, printer, scientist and founding father has is so integral to the American story that his other accomplishments are largely overlooked. A man of decided opinions, Franklin was an early adopter of the concept of marketing and seemed to innately understand that perception is just as important as reality. He used his fame, reputation and considerable wit to promote his thoughts on everything from how to run a country to how to write, usually with witty letters to the editors of newspapers. He also knew that repetition of an idea was key to making it stick – a key concept that became part of branding in the twentieth century.

Among Franklin’s pet projects and ideas that were later adopted by the U.S. as a whole were: professional  police forces, volunteer fire companies, fire insurance, city-run hospitals, public libraries and major publicly funded research institutions like the University of Pennsylvania, which he spent years promoting and which is now nicknamed “Franklin’s university.”

Benjamin Franklin Quote on Writing

Want More Quotes by Writers?

Visit Our Quotes Board on Pinterest

See Our Animated Quotes on Instagram

Visit Our Author Quotes Gallery

Quotes by Authors


Leave Your Thoughts...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s