“If There’s Another Holocaust, Can I Hide in Your Attic?”
When book trailers work, they express things about a novel that no description or cover can. Mood, humor, highlights and themes, plus the creativity of the author are evident in the best book trailers.
Among the most effective book trailers are those for for Shalom Auslander’s “Hope: a Tragedy.” The book centers on the relationship between a world-weary New Yorker who moves to the country for some peace, only to find that an aged and irascible Anne Frank is living in his attic. “Hope: a Tragedy” is serious meditation on identity and the fetishization of victimhood as well as a laugh-out-loud black comedy.
The trailers take the themes of the novel to their comic extremes – with Auslander calling various famous friends and asking, “If there’s another holocaust, can I hide in your attic?”
The mini-movies were produced by Auslander and ad agency Creative Director Craig Markus (who also designed the brilliant cover of Auslander’s memoir, “Foreskin’s Lament,” with a toile pattern of scenes of child abuse). They are funny, full of clever references, and perfectly convey the novel’s flavor and tone.
Shalom Auslander is the author of a collection of short stories, a memoir and a novel. His work has been featured in “The New Yorker” and NPR’s “This American Life.” He is the creator and writer of a new Showtime series, “Happyish,” which premieres on April 26, 2015.
Craig Markus has spent over 20 years in advertising and has been involved in projects as diverse as the U.S. Army’s “Army Strong” advertising campaign, the re-design of the Denver Broncos logo and the 2014 New York Marathon ad campaign. He is currently the Executive Creative Director of one of the largest independent advertising agencies in the United States, Cramer-Krasselt.