New Site Hopes to Help Publishers Reach Readers Directly
Publishers have faced a vexing question in recent years: As newspapers’ book coverage shrinks and fewer people shop in brick-and-mortar bookstores, how might publishers open a conversation with readers online, without getting lost in the digital sea?
Grove Atlantic President and Publisher Morgan Entrekin is the latest to take a crack at it. He, along with a broad group of publishers, literary magazines and booksellers, is developing a website styled as a Huffington Post for the literary world—a one-stop shop of bookish aggregation. READ FULL ARTICLE