The 50 Shades Effect – UK Hardware Store Peparing for an Increase in Rope Sales

imageB&Q staff have been told to ready themselves for a huge surge in customers looking for rope, cable ties and masking tape, following the release of Fifty Shades of Grey this Valentine’s Day.

A leaked memo circulated to all 20,887 staff entitled ‘Staff Briefing – Preparation for Fifty Shades of Grey Customer Queries,’ references a scene in the film where Christian Grey visits a hardware store to purchase rope, cable ties and tape, to fulfill (and we quote) ‘Mr Grey’s unconventional sexual pursuits.’

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