5 Book Marketing Stunts That Backfired Spectacularly

“…in 1927 Simenon announced that he was going to write a novel in 24 hours. Sitting in a glass cage. In public. Furthermore, people watching would be able to decide the book’s characters and plot elements, presumably by banging on the glass and yelling things like “BAD GUY SHOULD BE MORE ITALIAN,” “SCENE NEEDS MORE PONIES,” and “ARE THERE GOING TO BE BUTT PICTURES?”

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