Amazon to Continue to grow. Mobile Books to Decline.
Book Marketing guru and author Seth Godin recently sat down with Digital Book World to share his predictions about the direction of eBooks and publishing in 2015. Among his forecasts: publishers will need to better define their focus, Amazon will continue to dominate in online book sales. READ THE ENTIRE INTERVIEW.
Seth Godin is the author of 17 bestsellers. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.