When you’re marketing your book yourself, financial resources are often scarce. And ideas for how to promote are often just as hard to come by. Many self published authors have turned to Fiverr.com, with varying degrees of success. Below are ideas for using the micro-jobs site that you may not have thought of. From writing to editing to promotion, Fiverr can be a real source of help, if you know how to use it correctly.
What is Fiverr?
Described as “one of the world’s largest online marketplaces for services” Fiverr is site where freelancers with a multitude of talents offer a specific service or set of services, referred to as Gigs, for $5. Fiverr provides these contractors a site from which to sell in return for 20% of their profits. Fiverr also offers contractors bookkeeping services and promotion. Is this a fair bargain? Some say no. This is one freelancer’s take on the Fiverr economy.
Self Published Authors and Fiverr
Fiverr has been around since 2009 and since then, many self-published authors have used it as a source for book reviews, cover designs and book illustrations. Fiverr gigs, however, can be useful in ways many self published authors haven’t thought of. Below are some unique ideas for using Fiverr gigs.
You may not be the best person to write your book description. Why? You’re too close to the subject matter to know what the aver age reader is looking for. Why not provide a Fiverr seller with some information about your book and ask him/her to write it? Or get 2 or more sellers to write a description to get a feel for how people not intimately involved with the book would characterize it. Or, better yet, buy a gig from one of the many sellers who specialize in search engine optimization (SEO). The search function on sites like Amazon function like other search engines, using keywords.
These sellers aren’t specifically offering to write a description for a book, but they know an awful lot about SEO and can probably help craft a description that will help your book shoot to the top of search results.
Guest Blog Posts
One of the best ways to get the word out about your book is to talk directly to readers. Writing a guest blog post can be an effective way to reach potential readers, but it’s necessary to think creatively when searching for blog post gigs on Fiverr. Many sellers allow guest posts on blogs that aren’t directly related to books or reading, and if you tailor your post to the blog, you may be able to reach a whole new category of readers. All guest posts should, at a minimum, allow you to add a short blurb about your book and provide a link to it. See if you can find gigs that allow a photo of you or your book or both. Note: some gigs offer to write the post for you and should be avoided for obvious reasons. If possible, see if you can figure out the blog’s name or url or page rank in advance of buying. Higher page rank is generally preferred, though not mandatory.
Fiverr has so many sellers selling so many gigs, it can be overwhelming. It’s best to spend some time trying out different keywords and browsing. You may run into some gigs that don’t pan out, but the amount of money you will have lost will be minimal. If you spend some time looking for book promotion ideas on Fiverr, you are sure to find a few gigs that you can use…